GERMANY: From “changarro” in Mexico to “bakala” in Saudi Arabia, there are a wide variety of local names for traditional trade in emerging markets. But no matter the name, Henkel’s laundry & home care unit is focusing on this important sales channel. According to Henkel, there are 20 million traditional traders around the globe—from street stalls to neighborhood “mom and pop” stores. Today, they account for around 50% of Henkel’s laundry & home care sales in the emerging markets. “T...